ux4business — Revenue Audit for Shopify stores

Real work · not a mockup

One section, rebuilt.

Before

Mobile product page. Under the Add to Cart button, a Free U.S. Shipping row is open and shows nothing at all. Three more rows below it: money-back guarantee, secure checkout, delivery time.

After

The same screen. The Free U.S. Shipping row now answers the question: free standard shipping on eligible U.S. orders, shipped from U.S. facilities, one to two business days of processing and three to seven in transit.

A skincare store, $69.99 product page. Four trust rows under the Add to Cart button — shipping, guarantee, secure checkout, delivery time. I tapped all four on my phone and every one of them opened to nothing; this is the first. The answers already existed on the store's own policy pages, two or three taps from where the decision is made. Same words, moved. The owner confirmed the finding and is implementing it. Store name withheld at the owner's request.

What arrives in your inbox

A shortlist of three. Not a list of forty.

Any tool can hand you forty things that are technically wrong. Deciding which three actually cost you money — and telling you what I ignored, and why — is the work.

A PDF you can act on

Around 30 pages. Annotated screenshots, ordered by how much money each problem is costing you, with the arithmetic shown. Every claim carries its source.

A Figma file

Eight to ten sections redesigned in your own brand — your colours, your type, your photography — laid out so your developer can build them without asking you a single question. Yours to keep.

One round of questions

Ask anything about the report. I answer in writing, in detail, within two business days. No call, no calendar link, no upsell at the end of it.

Honest limits

What this isn't.

I don't touch your store. I don't need your password. I don't write code or install anything. I don't do ongoing work, retainers or revisions after delivery. I don't run your ads or your email.

The Figma file is built so that any competent developer can implement it without asking you a single question — every section is drawn in your own colours, type and photography, at the sizes your theme already uses.

How it works

Four steps, and only one of them is yours.

You send the form

Six questions, two minutes. Nothing is charged.

I look at your store

Within two business days I either confirm it's a fit and send an invoice, or tell you honestly why it isn't.

You pay

Bank transfer in US dollars. The clock starts the day the funds clear, not the day you asked.

You get the audit

PDF and Figma file, within 15 business days. Usually sooner.

Before you fill anything in

This works for some stores and wastes money for others.

This is for you if

01Your store has been live for at least a year
02You're doing $10,000 a month or more
03You're already paying for traffic and it's arriving
04You have someone who can implement changes
05You've already fixed the obvious things and you're stuck

This isn't for you if

01You launched in the last few months
02You're not making sales yet
03Nobody on your side can change the store
04You're looking for someone to run your ads
05You want a guaranteed percentage lift

If I look at your store and think the problem is your product or your traffic rather than your store, I'll tell you that — and I won't take your money.

Who does this

I'm Cassiano Azevedo. I started designing for the web in 1998 — long before Shopify existed, back when a checkout was three pages and nobody had a phone in their hand.

Since then I've worked inside small studios, mid-size companies and large ones, as a web designer, a digital designer and a product designer. Twenty-eight years of watching what makes people buy and what makes them leave.

Most people selling store audits come from ads or analytics. I come from design — and the thing I've actually been paid for all this time is ideas the room didn't have yet. That's the difference: I don't just tell you the button is wrong. I show you the button.

No calls, no meetings, no account manager. You get me, and you get it in writing.

Questions people actually ask

Before you ask me by email.

How is this different from a free AI audit tool?

An audit tool gives you forty problems. I give you three — and a written page listing what I decided not to flag, and why.

Choosing is the work, and a tool can't choose, because a tool can't be wrong. When Baymard tested GPT-4 on twelve e-commerce pages, four out of every five things it flagged were false positives, and it found only 14% of the real problems on a live page. A list you can't trust costs you more time than it saves. Baymard Institute, 2023

Why no call?

Because a call would make this cost three times as much and wouldn't make it better. Everything I'd say on a call is in the report, written down, where you can forward it to your developer six weeks from now and it still makes sense.

What if I disagree with your recommendations?

Good — you know your customers better than I do. That's what the written round of questions is for. Every recommendation comes with the reasoning and the evidence behind it, so you can argue with the reasoning rather than with my taste.

Do you guarantee results?

No, and be skeptical of anyone who does. This is a diagnosis: I tell you what I believe is wrong and why, based on twenty-eight years of design work and published research. What happens after depends on what you implement and how.

Will it look like your brand or mine?

Yours. Every colour, typeface and photograph in the Figma file comes from your own store. I'm not proposing a rebrand — I'm proposing a rearrangement of what you already have. The one exception is when a colour itself is the problem, and then I show you the contrast ratio rather than just my opinion.

Where are you based?

Brazil. All work is done remotely and in writing, in English. Payment is by bank transfer in US dollars — I'll send a completed W-8BEN with the invoice so there's nothing for your accountant to chase.

Your store gets traffic. Here's exactly why it isn't selling — and what to fix first.